So, this is a project I just finished for the our local Alaska Life Publishing firm. They happen to have a magazine, do some online advertising on their website, do advertising through bridal shows and more. I was involved in shooting promotional footage for them at last years bridal show in the fall and this year they asked me to use that footage to cut together a TV spot for the event. I shot the whole thing in Panasonic P2 format and cut together a fun little promo piece.
I was shocked to find that brides were most attracted to my booth with this video and the sound of Techno music. This lead to some really interesting advertising changes when it came to promoting these events with music.
Here is the finished Ad we created to promote the event.
http://rightcine.com/media/AKBride-Fall2011SpotHD_1HD.mov